Terms of Service

Last updated: June 2, 2026

These Terms of Service ("Terms") govern your use of the TrueView AI Shopify application ("the App", "we", "us"). By installing or using the App you agree to these Terms. If you do not agree, uninstall the App.

1. The service

The App searches publicly available information about the merchant's products (via a third-party web-search provider), summarizes it into short AI reviews using a large language model, and displays those AI reviews on product pages via a Theme App Block. The merchant may also import their own existing customer-review data through a connected review platform. The App does not fabricate reviews: AI reviews are grounded in the source material the App holds, and any numeric star rating is computed from imported customer reviews — never invented by the AI.

2. Merchant responsibilities

• You represent that the products you generate AI reviews for are products you sell or are authorized to promote.
• If you choose to import your own review data into the App, you represent that you have the legal right to do so and that the imported content does not contain personal data you are not authorized to process.
• You must not use the App to display fabricated reviews, reviews obtained in exchange for undisclosed compensation, or reviews that violate applicable consumer-protection laws including the U.S. FTC 2024 rule on deceptive reviews, EU Digital Services Act, UK DMCC Act, or equivalents in your jurisdiction.
• You must keep the AI disclosure visible in the storefront widget (the App renders it by default; do not modify the theme to hide it).
• You are responsible for your own Privacy Policy and disclosures to shoppers, including any disclosures required by applicable laws in your jurisdiction.

3. Acceptable use

You may not use the App to:

• Generate AI reviews for products you do not sell or are not authorized to promote.
• Submit content to our AI provider that is illegal, defamatory, obscene, or infringes third-party rights.
• Attempt to extract, mirror, or republish another merchant's data through the App.
• Circumvent quotas, rate limits, or billing controls.
• Probe, reverse engineer, or attack the App or its infrastructure.

4. AI-generated content

Aggregate AI reviews are produced by a large language model (Groq). AI reviews are grounded in the material the App actually holds — public web results found via the search provider, or customer reviews imported by the merchant — and the model is instructed not to invent features, benefits, or claims not present in that material. We do not, however, guarantee that every sentence will be free of error. You are responsible for reviewing generated AI reviews before publishing them and for honoring correction requests from shoppers.

5. Fees and billing

• The App offers a free plan with usage limits and paid plans with higher limits. Current pricing is shown in the App's Pricing screen and is authoritative.
• Paid plans are billed monthly via Shopify's billing API. A free trial may be offered on first subscription.
• Shopify handles the actual charge, refunds, and tax. Refunds are subject to Shopify's billing policies.
• If your subscription is cancelled, expired, or frozen, your plan reverts to FREE. Quota limits apply accordingly.

6. Service availability

The App is provided "as is". We do not guarantee uninterrupted availability. We rely on third-party services (Shopify, Tavily, Groq, Neon, Railway, and Sentry) and are not liable for their outages.

7. Data, privacy, and security

Data handling is described in our Privacy Policy. By using the App you acknowledge and consent to the data flows described there.

8. Intellectual property

• Your content (reviews you import, product data) remains yours.
• Generated AI reviews belong to you for use on your Shopify storefront. We retain the right to use aggregated, de-identified statistics about prompt/model performance for product improvement.
• The App itself (code, design, name, trademarks) belongs to us.

9. Warranty disclaimer

To the maximum extent permitted by law, the App is provided without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

10. Limitation of liability

To the maximum extent permitted by law, our aggregate liability under these Terms is limited to the greater of (a) the fees you paid to us in the twelve months preceding the claim, or (b) USD 100. We are not liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, revenues, or data.

11. Termination

You may terminate these Terms at any time by uninstalling the App. We may suspend or terminate access for violation of these Terms, unpaid fees, or if required by law. On termination, quota and plan data are deleted per the Privacy Policy's retention schedule.

12. Changes

We may update these Terms by publishing a new version at this URL and updating the "Last updated" date. Continued use of the App after an update is acceptance of the updated Terms.

13. Governing law

These Terms are governed by the laws of Israel, without regard to conflict-of-laws rules. Disputes will be resolved in the competent courts of Tel Aviv-Yafo, unless prohibited by applicable consumer law.

14. Contact

Questions about these Terms: yuval@thewhales.co.il.