Where the words come from
It reads public reviews, forums and community discussion, and every card says how many sources it is based on. It counts its sources; it doesn't list them on the card.
It searches for discussion of the exact product: review sites, forums, community threads and editorial reviews. Your own storefront never counts as a source, and neither does a site under your store’s name. A manufacturer’s page can confirm that a product exists, but it is never counted as an opinion about it.
The checks before you see a draft
- Is the title specific enough? A title that names only a kind of product, not a particular one, can’t get a card about that product.
- Is it about this product? A separate check asks whether the search results discuss this product, rather than something with a similar name.
- Is there enough to say? A summary needs enough independent, relevant sources. Below that, nothing is drafted.
When there isn't enough public discussion, it says so and publishes nothing for that product.
“Products like this”
When there isn’t enough about the exact product, TrueView AI can write about the type of product instead, such as all-mountain snowboards. These cards say so in their heading and never show stars. Before one becomes a draft, it is checked against your product’s title and description, so a card about a different kind of product doesn’t end up beside yours.
What the score line shows
- Stars appear only when at least two published editorial or retailer reviews gave the product a score, and the card names them.
- Otherwise, a share of positive sources, once there are at least five sources to count.
- Otherwise, an overall label: positive, mixed or critical.
A card about a type of product never shows stars, because a number beside your product would read as a rating of it.
You review, then publish
Generating creates a draft, and the preview is exactly what shoppers will see. Nothing reaches your storefront until you press Save and publish, and you can unpublish a card at any time. The summary can’t be rewritten by hand, so it stays as the AI wrote it. On Growth, you can regenerate a card up to 3 times a day per product.
On your product page
Turn on the app embed once in your theme, and the card appears on every product page with a published review. If you’d rather choose the exact spot, add the app block to your product template instead; the embed steps aside wherever the block is placed.
By default the card takes its fonts and colours from your theme, and its stylesheet loads only on pages that show a card. Every card opens with an AI disclosure and closes with a note that it is not a verified customer review.
In every language your store sells in
One click on Translate puts a published card into every language your store publishes, on every plan. The card’s own labels come in 10 languages. This is a live card, in Spanish:
The card as a shopper sees it, captured on 2 November 2026.
Staying current
On Starter and Growth, TrueView AI checks the web again about once a month and refreshes your published cards. On Free, a card stays as you published it.
On Growth, you can also connect Judge.me, so a product with your own customer reviews can draw on them as well.
Questions
Where do TrueView AI reviews come from?
From public discussion of the product on review sites, forums and communities such as Reddit. The card says how many public sources it is based on; it doesn't list them. If you connect Judge.me (Growth plan), your imported customer reviews are blended into the summary too. TrueView never creates fake reviews — it only summarizes existing public information.
Can I edit an AI-generated review?
No. To keep the summary transparent, it can't be hand-edited. You can regenerate a review or unpublish it, but the wording stays exactly as the AI produced it.
What happens when I regenerate a review that is already published?
The new version is saved as a pending update. Your storefront keeps showing the current review until you click Publish update on the product, so regenerating never changes a live page until you're ready. The dashboard marks every product with a pending update.
How does TrueView AI handle disclosure rules?
Every card opens with a disclosure that it is an AI review of a stated number of public sources, and closes with a disclaimer that it is not a verified customer review. That disclosure is built to support rules on fake and AI-written reviews, such as the FTC's 2024 rule, EU consumer-protection law and the UK Digital Markets, Competition and Consumers (DMCC) Act. This isn't legal advice — check what applies to your store.
What each plan includes is on Pricing; everything else is in Help and FAQ.