Can I copy my supplier’s reviews onto my store?
Some review apps can import reviews from a supplier’s or a marketplace’s listing. Before you do, look at what a shopper sees. A review on your product page reads as a review by one of your customers, of the item you sell. A supplier’s reviews were written by the supplier’s buyers, about the supplier’s listing: a version that may differ from yours, shipped from another warehouse, after another wait.
The rules summarised in how to get reviews on a new Shopify store ban reviews that misrepresent whether the reviewer used the product or what they experienced (US), publishing reviews in a misleading way (UK), and misrepresenting consumer reviews (EU). Whether a particular import crosses those lines depends on how it is shown, and none of the documents below decides that for you. What lowers the risk:
- Say where the reviews came from. A shopper should be able to tell that a review was written on another site, about another seller’s listing, not by someone who bought from you.
- Keep the low ratings. A page of only four- and five-star reviews tells shoppers something the reviewers didn’t, and the EU rules give showing only the positive reviews as an example of misrepresenting them.
- Leave the words alone. A review edited to read better no longer describes what its writer experienced.
What can a dropshipping product show instead?
One of three things, depending on what has been said about it in public:
- A summary of the product itself, when people discuss it under a name a search can find, such as a branded item or a known model. The card says how many public sources it is based on.
- A summary of products like this, when the exact item isn’t discussed but its type is: what buyers of insulated water bottles, say, praise and complain about. The card’s heading names the type (“What shoppers say about insulated water bottles”), and its closing note says it is about this type of product, not about this specific item.
- Nothing. When there isn't enough public discussion, it says so and publishes nothing for that product.
You see every card as a draft first, exactly as shoppers will, and nothing reaches your store until you press Save and publish. Every card opens with an AI disclosure and closes with a note that it is not a verified customer review.
Why don’t “products like this” cards show stars?
Because a number beside your product reads as a rating of it, and a card about a type of product has no rating of your item to give. A type card can still show which way opinion leans, as a count that names what it counts, such as “80% positive across 10 discussions of insulated water bottles”, or as an overall label, such as “Mostly positive across public sources”.
On a card about the product itself, stars appear only when at least two published editorial or retailer reviews gave that product a score, and the card names them. How the score line is chosen is on How it works.
Which product titles work best?
Titles that name the brand and model. A search can only find discussion of a product it can identify, and a title such as “Wireless earbuds” names a kind of product, not a particular one. A title like that can’t get a card about your item: TrueView AI writes about the type instead when the type is discussed, and otherwise says so and suggests adding a brand or model name. Generating again without renaming gives the same answer.
Add only a name that is the product’s own. A known brand on an unbranded item would make the card, and the listing, describe something you don’t sell. Many dropshipped products are sold under a store’s own name that nobody has discussed yet; those are the products a “products like this” card is for.
What about my own reviews later?
Ask for them from your first orders and show them as soon as they arrive. Your customers’ reviews describe what you actually ship: your packaging, your delivery times, how you answered when something went wrong. No summary of public discussion can say that, which is why a labelled summary is a start, not a substitute.
On Growth, you can connect Judge.me, so a product with your own customer reviews can draw on them as well.
Getting those first reviews, and what the rules ban along the way, is in how to get reviews on a new Shopify store.
This guide summarises public rules for merchants. It isn’t legal advice: for a decision about your store, read the documents below or ask a lawyer.
Sources
Read on 5 November 2026.
- Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, Federal Trade Commission (eCFR), published 22 August 2024 (89 FR 68077), in force 21 October 2024.
- Digital Markets, Competition and Consumers Act 2024, Schedule 20 (banned practices), paragraph 13, legislation.gov.uk, in force 6 April 2025.
- Directive (EU) 2019/2161, amending the Unfair Commercial Practices Directive, EUR-Lex, applies from 28 May 2022.
- Guidance on the interpretation and application of Directive 2005/29/EC (2021/C 526/01), European Commission (EUR-Lex), 29 December 2021.
More in Guides; how the app itself works is in How it works.